How do you market your product or event? Chances are you utilize a range of media ranging from social media like Twitter and Facebook to email marketing if you have a mailing list, and traditional print and online media. However, you might be missing one trick: influencers.
What is an influencer? you might ask. Well, an influencer is a high profile blogger, vlogger (video blogger), and social media user who has a large following whom they influence in terms of the things they watch, read, buy, and events they attend. In short, having an influencer on side is a big bonus for your brand, but how do you do it?
1. Choose your influencers wisely based on your niche/industry
2. Make sure they are a good fit to you and them in terms of size and scope
3. Pay them
4. Let them be themselves.