Earlier today I was asked why should women work in marketing. I have done hundreds of interviews and this was a solid question that I haven’t heard before.
In short, women hold buying buyer. Women understand the importance of products, positioning, and messaging which are fundamentals of marketing. Of course, if those things are right people will buy them.
Moreover, the question made me think of all the male-dominated industries, especially in the realm of business. Women still have a lot of ceilings to break in some industries.
A recent article Why Diversity, Equity And Inclusion Must Be A Priority For CIOs, mentions how there is a lack of representation of minorities and women when it comes to wages and promotions in information technology. Furthermore, government and corporations need to do more to encourage diversity, equity, and inclusion within the industry.
This article brings an interesting perspective on the future of our workforce. As we continue to strive for belonging in company culture, the growth of technology shapes our future. It is important to have women, people with disabilities, BIPOC working in IT to provide input on the future of work, our world. Will these groups be reflected when it comes to artificial intelligence, virtual reality, 3D printing, or anything else that’s on the verge?
I know switching careers as an adult is not easy. I hope these entities will do more to inform and recruit young adults about a career in IT. I know this will be tough with startup culture appealing more attractive. IT is just one of many industries, but the article does a good job bringing this matter to the forefront because the CIO role is overlooked.
I know IT is just the tipping point. Other male-dominated industries include transportation, construction, and engineering. According to Catalyst, women’s representation ranges between 12 – 25 percent. I plan on exploring this area more.
Business requires a lot of moving parts. Diverse representation really does mean diverse thoughts and experiences to keep business going. Whether personal or business technology shapes how we navigate this world. Inclusion matters.
Diversity & Inclusion Training
Diversity and inclusion isn’t only for HR. It’s for every industry, every department. If your team is looking to lay the groundwork for diversity and inclusion, we would love to work with you. You can select a diversity training or we can customize a program for you. Let’s set up a 15-minute discovery call or email ngome@line25consulting.com to discuss the needs of your organization
