Digital Diversity Marketing Audit

Is it time for an audit? Yes, a digital diversity marketing audit.

As we hit Q4 many of us are in finalizing budgets and brainstorming new ideas. Now is the time to make some hardcore decisions on which way to go with future marketing efforts and make sure that you are implementing diversity elements.

What is a digital diversity marketing audit?

A digital diversity marketing audit examines inclusive representation within your organization’s digital footprint. Consider your entire online presence starting with your website, social media, content, email, and branding being reviewed. Yes, all components of your online marketing are examined, measured, and tweaked for business growth.

How do I know if need a diversity marketing audit?

An audit is always good to do before you do a major strategy session or after an unsuccessful campaign or project.

An unsuccessful campaign may consist of negatively trending on Twitter, backlash, or going viral for the wrong reasons.

If you are experiencing one or more of the following occurrences within your marketing efforts:

• Negative feedback from employees.
• Negative feedback from current and potential customers.
• Launching or relaunching a new website.
• A new marketing strategy or campaign.
• Concerned about internal and external communications.
• Looking to engage a diverse talent pipeline.
• Failing or having a strong interest in growing a new consumer base.

What does the diversity marketing audit cover?

A diversity marketing audit will review all of your digital content and visuals. We will make sure there is content alignment between pictures and texts.

An inclusive marketing audit will cover the following:

• Website – design and content
• Brand Messaging – diversity statements
• Company Culture – company culture displayed in digital landscape
• Leadership Presence – diverse and a visible leadership team
• Communications – internal and external communications
• Content – includes blog, podcast, newsletter, social media posts, images, video, white papers, guides, etc
• Social Media – company social media pages, visual and content
• Language – using proper language to appeal to a consumer base

What are the benefits of a diversity marketing audit?

A digital marketing audit may benefit you and your organization by the following:

• Insight – determine what is working and tweak what is not working.
• Identify – new or reasonable metrics aligned with your marketing tactics.
• Consistency – allowing your website, social media, and content to be uniform for inclusivity.
• Save time – an audit can be completed in weeks versus months.
• Save money – an audit is a fraction of the cost compared to a strategy.

Although diversity marketing audits are not discussed enough it is a viable option. it is a great prerequisite to a strategy. After an inclusive marketing audit, you will realize what’s working or not working and recommendations that lead to better performance and more revenue.

How much does an inclusive marketing audit cost?

There are a few variables that go into pricing an inclusive marketing audit. The main factor is the number of web pages or the amount of content submitted. Organizations should expect to pay $3,000 – $15,000 for a diversity marketing audit. A proper audit will provide recommendations that may roll into your marketing strategy.

Get Your Diversity Marketing Audit

At Line 25 Consulting we have done diversity marketing audits for nonprofits, tech, and service-based businesses. We know your marketing team has their hands full with day-to-day work. Therefore, if you don’t have the time, team, or expertise to manage your diversity marketing audit, consider hiring Line 25 Consulting as your marketing partner to work with you on fulfilling your business needs. You can schedule a call and we can outline a customized inclusive marketing audit to fit your needs. Consider Line 25 Consulting as your go-to inclusive marketing team.