When it comes to developing focused hiring initiatives, there are a number of reasons why having a diverse workforce benefits your company, your customers, and society. According to SCORE, when you make an effort to hire individuals of different backgrounds, skill levels, physical abilities, and nationalities and orientations, you’re able to draw from a richer pool of talent, ideas, skills, and perspectives. This in turn helps foster innovation, which gives you greater leverage in the overall scheme of business offerings. Line 25 Consulting can help pave the way.
Benefits of a Diverse Workforce
Unfortunately, some people believe that having a diverse workforce simply means checking off boxes of people who fit into certain categories with regard to age, race, gender, or sexual orientation. Diversity in its truest form means being open to actively soliciting staff members who will help you grow your business in a holistic and organic way. According to the Society for Human Resource Management, when you have people with varied life experiences, skill sets, and areas of focus, you avoid a homogenized approach to everything from customer cultivation techniques to marketing strategies, strategic planning, and operational objectives.
How to Expand Your Hiring Scope
One of the best ways to cultivate a diverse workforce is to utilize more local freelancers instead of going through big-name agencies or search firms. This will automatically draw a wider range of applicants, and the approach concurrently has a positive impact on your local economy. If you create a hiring strategy in line with implementing a mentoring or internship program, you can also find ways to nurture future job applicants. This provides young people with exposure to a wide range of personality types, working styles, values, and beliefs which can help them develop a diverse pool of role models to emulate.
Actively Solicit a Diverse Candidate Pool
You can take diversity hiring initiatives to an elevated level by offering opportunities to people who are often excluded from typical hiring pools, including senior citizens, veterans, and differently-abled individuals. You can do this by making your work environment more accessible for those with special needs, as well as encouraging frequently overlooked groups of individuals to apply. Not only does this make your company representative of the client base that it serves, but you’re also creating a rich and layered pool of experts that give your company an added advantage.
While you certainly don’t want to use your diversity hiring initiatives as a way to “virtue signal” the good work your company is doing, neither should you hide the fact that you are striving to be inclusive, progressive, and hire the best people for your teams without regard to ethnicity, age, race, gender, or ability.
Diverse Workforce With a Marketers Touch
Line 25 Consulting is home to a team of marketing experts who specialize in creating holistic and comprehensive approaches to applying inclusive marketing to your organization. We will guide your organization through our 5-point framework in order to attract a diverse workforce, cultivate a team of belonging that leads to external success. Visit the site to learn more, or reach out for a free 15-minute consultation.
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