Diversity, Equity & Inclusion (DEI) is not the sole responsibility of the HR department. DEI is a business imperative. At Line 25 Consulting, we approach DEI from a marketing perspective.
Diversity is more than race. Therefore, diversity or inclusive marketing is more than just adding diverse images on your digital platforms. It is more than publishing hashtags at a given moment.
Has your organization experienced gaps internally and externally when it comes to marketing to BIPOC talent and consumers? We get it. Today’s climate is delicate to navigate. No organization wants to have a misstep right now. We are here to help if you are concerned about:
- Sending the wrong message to your audience or new markets.
- Not understanding the current state of your employees.
- Need the training to address social issues.
- Finding BIPOC talent.
- Learning how to create more inclusive marketing campaigns.
Whether your organization is launching its diversity and inclusion initiatives or looking to enhance it by exploring diversity marketing, we would love to work with you. Line 25 Consulting provides a holistic approach through our 5-Point Framework to Inclusive Marketing.
5-Point Framework to Inclusive Marketing
The 5-Point Framework identifies how your organization creates and distributes content to each of these audiences. We believe by following this framework holds principles from human resources and marketing. If your organization is hiring diverse candidates or vendors it will help in the development of inclusive marketing content/campaigns.
- Content & Communications – internal and external
- Candidates – recruiting BIPOC talent
- Culture – employee engagement
- Consumers – B2B and/or B2C
- Community – brand awareness
The Line 25 team has worked with corporations, nonprofits, and marketing agencies on strategies involving diverse marketing, community engagement, employee resource groups, as well as design campaigns. We help you evaluate, educate, and engage within your environment to determine if you are producing effective marketing efforts to your audience.
Inclusive Marketing Audit
We will review your company’s digital marketing platforms (website, social media, and content) followed by a marketing audit brief. This plan includes two 60-minute consultations. Timeframe: 7 days
Inclusive Marketing Strategy
The marketing strategy includes talking to leadership in human resources and marketing to understand current efforts and implement our 5-Point Framework. Timeframe: 21 days
Inclusive Marketing Consulting
We work with corporations, nonprofits, and marketing agencies in a variety of ways stated below. Based on your organizational needs, consults may range from hourly, project, retainer-based.
- Cultural marketing research
- DEI statements and announcements
- Writing and reviewing marketing material
- Strategic planning
- Leadership roundtable
- Executive Coaching
Need to create a variety of offerings, consider a customized inclusive marketing package. Schedule a marketing discovery call or send an email to ngome@line25consulting.com
Inclusive Marketing Training
If you are interested in our inclusive marketing training or facilitated conversations, please click here.
Line 25 Consulting provided well-researched information for the project, which the client praised and immediately implemented. The team strictly adhered to the deadlines and responsively communicated over email. Furthermore, their high-level professionalism made them trustworthy partners.
Marketing Technology Company
CO-FOUNDERI had the pleasure of working with Michelle Ngome to create a chat that was informative and inspiring for the Content Marketing Institute’s Twitter community. I thoroughly enjoyed my time working with Michelle leading up to the chat. Michelle was honest and dependable. Beyond that, Michelle was able to creatively discuss an important topic – inclusive marketing. Michelle has an undeniable talent and is someone who is able to address complex issues strategically and confidently.
Lorenzo Mitil
Social Media Manager, Content Marketing InstituteMichelle’s consultation and support were invaluable as we worked to refine our diversity, equity, inclusion, and belonging initiatives. Her input was a key part of us launching successful programs.
Steve Kazanjian
President & CEO, PromaxContact an Inclusive Marketing Consultant
Diversity and inclusion in marketing can have a profound impact on your organization. We do this work to provide you confidence and clarity when expanding your company culture and consumer base. Schedule your 15-minute inclusive marketing consultation or send an email and someone will contact you within one business day.