Line 25 Consulting

Diversity & Inclusion From a Marketing Perspective

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What is a Fractional Inclusive Marketing Consultant?

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We are all familiar with the Chief Marketing Officer (CMO) managing the marketing plans and budgets for an organization. A fractional CMO helps organizations on a part-time basis regarding their marketing efforts. So, what is a fractional inclusive marketing consultant?

A fractional inclusive marketing consultant is an outsourced contractor who helps the marketing team with management and insight on including fair representation in your marketing campaign.

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What Does a Fractional Inclusive Marketing Consultant?

A fractional diversity marketing consultant will:

  • Develop a short-or-long term marketing strategy.
  • Manage marketing campaigns.
  • Oversee content development and digital footprint.
  • Hiring new employees and building an engaged team for success.
  • Works with organizations or marketing agencies.
  • Training or coaching to marketing team.
  • Provide leadership or act as an advisor.

One of the most important characteristics of being a leader is the willingness to have tough conversations and provide sound advice. As marketers, we like to throw out our ideas, brainstorm, and plan the campaign. Adding the topics of diversity requires a heightened sense of awareness to navigate conversations.

What is the Cost of a Fractional Inclusive Marketing Consultant?

The average CMO demands a salary north of $150k. It is hard to justify the need for two marketing executives. A fractional diversity marketing consultant comes in on a short-term basis for the fraction of the cost. Most fractional consultants are prepared to work at least 10 hours a week managing up to five clients at a given time. The standard hourly rate is $200-$300 per hour. For example, if you hire an inclusive marketing consultant for $250/hour for a three-month campaign it will cost you $10,000 a month or $30,000 for the duration of the project.

Does a Fractional Diversity Marketing Consultant Work In-person or Virtual?

In today’s climate, most people prefer working virtually. If the contract is local hybrid work can be a viable option. With COVID-19 continuing to fluctuate in numbers, it may be challenging to find someone to work in person even during a short-term project.

At Line 25 Consulting we prefer the hybrid approach. The majority of work, meetings, and training can be held online. We do enjoy hosting facilitation, training, and keynotes in-person under proper guidelines.

Is a Fractional Diversity Marketing Consultant Right for You?

The best way to know if a fractional inclusive marketing consultant is right for you is to look at your marketing team and the performance of your work. A few questions to consider:

  • Are you struggling to find fair representation with your marketing team?
  • Do you have a solid understanding of inclusive marketing?
  • Are you struggling to coordinate your marketing team with your agency?
  • Are you creating effective campaigns with fair representation?
  • Have you received negative comments or backlash from a marketing campaign?
  • Does your marketing team need support?

If you are experiencing any of these problems, a fractional diversity marketing consultant may be a viable option for your organization.

Hiring a Fractional Diversity Marketing Consultant?

Line 25 Consulting has been working as a fractional inclusive marketing consultant for years. We are happy to support your organization in the best way possible. We offer a variety of services to help your team on their inclusive marketing journey. If you’re ready to learn more, schedule a 15-minute consultation today. We were recently listed as one of the top Houston market research agencies.

Why Is There a Lack of Black & Minority Executives? Pipeline & Retention

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Recently, the Wall Street Journal published the article Why There Are Still So Few Black CEOs. It is important to note that there are only four Black CEOs among America’s Fortune 500 companies. Overall, Black people represent 3% of executives or senior-level roles. The total make-up of ethnic minorities in executive positions stands at 11 percent with a breakdown of LatinX are 3%, Indians are 3%, Asians are 2%, Middle Easterns are 1%, and 1% are multiracial. Ron Williams, the former CEO of Aetna, mentions that “opportunity is not equally distributed.”  

The lack of a minority of CEOs touches on the lack of talent pipelines and high retention rates. Most organizations consider talent pipelines from college to entry-level positions. However, pipelines need to be developed for all roles in conjunction with nurturing talent. If human resource professionals see there is a shallow pool of Black talent and do not have the opportunity to accept a Black new hire there is no way one can grow into a CEO. 

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Another issue is retention. Equity can play an important role when it comes to retention. Each employee holds different values whether it is salary, title, paid time off, or professional development. You will be surprised how many employees would enjoy the ability to attend a high-end conference or a course that can benefit them personally and professionally. Black employees tend to suffer various forms of microaggressions and do not have the ability to gain equality or equity in their workplace; therefore, they leave. The lack of Black talent looks negative, but the flip side is the increase in Black business owners. Think about it for a second. There is not a lack of talent to recruit from the talent is unfairly distributed and employers are suffering.

I want to encourage employees to speak up for themselves. It is essential to speak up from the beginning, during negotiations. It is always best to start your job with your needs met and all parties in an agreement. Of course, things change in life that affects your career, continue to advocate for yourself during those changes.

If you would like to be the first to receive the white paper Why Your Company Isn’t Really Inclusive, please sign up for my mailing list.

Diversity & Inclusion Training

Are you a recruiter finding it challenging to fulfill the BIPOC talent pipeline? Diverse talent is everywhere, but it is important to tap into the right markets in order for you to recruit and retain top talent. At Line 25 Consulting we cover this topic in our 5-Point Framework to Inclusive Marketing and The 6 Methods For Your Organization To Become Inclusive. If you would like for us to present to your organization contact us at ngome@line25consulting.com or call (713)298-5851.