Line 25 Consulting

Diversity & Inclusion From a Marketing Perspective

diversity training

Keeping Up with the Paralympics

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The 2021 Olympics are underway and just days into the competition the world has been glued to the events unfolding on television and social media. Simone Biles dropped out of the competition due to mental health reasons, Naomi Osaka lost in her third-round match, and Tunisia’s Ahmed Hafnaoui declared gold in what is being called the biggest upset of the Olympic games, maybe ever. Needless to say, the 2021 Olympic games have been a whirlwind, and the Paralympics have been nothing short of disappointing. 

paralympics

The Paralympics are international competitions parallel to the Olympics which are designed especially for athletes with disabilities. The Paralympics are not just an effort to diversify the Olympics but exist to provide the same opportunities that abled body people have to those who are disabled. Paralympics.com provides a brief history of how the games came to be and the road to becoming an internationally recognized event and providing opportunities for those who may not be able to compete in events in the Olympics.  

The Paralympics are a great representation of what it means to put diversity and equity first. Diversity is not defined by race or gender, but by the ability of the athlete despite physical barriers. It is through the Paralympics that the visibility of disabled athletes is put on the front stage, and celebrated.  Attached below is the Men’s 50m Breaststroke, where we can see the diversity amongst the swimmers, and how they function in their perspective events.

Diversity Training

The Paralympics are a great example of fair representation based on interest. We can’t teach you how to swim or run faster, but we can make diversity training fun. If you are looking to have an empathetic and easy-going facilitated conversation on diversity and inclusion, Line 25 Consulting is the way to go. Contact us today to get started.

Marketing to a Diverse Audience

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diverse audience

How is marketing to a diverse audience any different than regular marketing? Is there different terminology? Are there different techniques used in marketing strategies? The answer is not simply yes or no.  

Diverse Marketing is a marketing strategy that appeals to and includes diverse groups of people, compared to what marketing has looked like in the past. Traditionally, companies marketed to the audience they felt was the most marketable, white people. Within white audiences lied influence, money, and popularity so by marketing to a white audience, companies were most likely guaranteed a better chance of gaining clients/customers. An article by Business.com states “when the people featured in advertisements are consistently white, straight, thin and young? Brands fail to reach a larger audience because their target markets are too narrow. That’s where diversity marketing comes in”. 

In the age of social media platforms such as Instagram and TikTok, companies can reach millions of people from all over the world, with different backgrounds. This reach makes marketing to a diverse audience more accessible, but not all companies.

Inclusive marketing acknowledges that advertising and marketing should offer alternative means of communication within diverse audiences. The ability to mix different communication methods enables you to reach more people from specific diverse groups. More importantly, people want to see themselves as much as possible before they support you with their time or money.

Inclusive Marketing Consulting & Training

At Line 25 Consulting, we provide consulting and training in diversity and inclusion from a marketing perspective. We provide the necessary tools to businesses wanting to tackle the complexities of DEI with our 5-Point Framework to Inclusive Marketing or Knowing How Diversity Drives Revenue. If you’re ready to move forward schedule a 15-minute call to get started.