We are all familiar with the Chief Marketing Officer (CMO) managing the marketing plans and budgets for an organization. A fractional CMO helps organizations on a part-time basis regarding their marketing efforts. So, what is a fractional inclusive marketing consultant?
A fractional inclusive marketing consultant is an outsourced contractor who helps the marketing team with management and insight on including fair representation in your marketing campaign.
What Does a Fractional Inclusive Marketing Consultant?
A fractional diversity marketing consultant will:
- Develop a short-or-long term marketing strategy.
- Manage marketing campaigns.
- Oversee content development and digital footprint.
- Hiring new employees and building an engaged team for success.
- Works with organizations or marketing agencies.
- Training or coaching to marketing team.
- Provide leadership or act as an advisor.
One of the most important characteristics of being a leader is the willingness to have tough conversations and provide sound advice. As marketers, we like to throw out our ideas, brainstorm, and plan the campaign. Adding the topics of diversity requires a heightened sense of awareness to navigate conversations.
What is the Cost of a Fractional Inclusive Marketing Consultant?
The average CMO demands a salary north of $150k. It is hard to justify the need for two marketing executives. A fractional diversity marketing consultant comes in on a short-term basis for the fraction of the cost. Most fractional consultants are prepared to work at least 10 hours a week managing up to five clients at a given time. The standard hourly rate is $200-$300 per hour. For example, if you hire an inclusive marketing consultant for $250/hour for a three-month campaign it will cost you $10,000 a month or $30,000 for the duration of the project.
Does a Fractional Diversity Marketing Consultant Work In-person or Virtual?
In today’s climate, most people prefer working virtually. If the contract is local hybrid work can be a viable option. With COVID-19 continuing to fluctuate in numbers, it may be challenging to find someone to work in person even during a short-term project.
At Line 25 Consulting we prefer the hybrid approach. The majority of work, meetings, and training can be held online. We do enjoy hosting facilitation, training, and keynotes in-person under proper guidelines.
Is a Fractional Diversity Marketing Consultant Right for You?
The best way to know if a fractional inclusive marketing consultant is right for you is to look at your marketing team and the performance of your work. A few questions to consider:
- Are you struggling to find fair representation with your marketing team?
- Do you have a solid understanding of inclusive marketing?
- Are you struggling to coordinate your marketing team with your agency?
- Are you creating effective campaigns with fair representation?
- Have you received negative comments or backlash from a marketing campaign?
- Does your marketing team need support?
If you are experiencing any of these problems, a fractional diversity marketing consultant may be a viable option for your organization.
Hiring a Fractional Diversity Marketing Consultant?
Line 25 Consulting has been working as a fractional inclusive marketing consultant for years. We are happy to support your organization in the best way possible. We offer a variety of services to help your team on their inclusive marketing journey. If you’re ready to learn more, schedule a 15-minute consultation today. We were recently listed as one of the top Houston market research agencies.